Creating Targeted User Experiences with Fulcrum's low-code segmentation

In the fast-paced digital landscape, web applications cater to a diverse user base, each with distinct needs, behaviors, and preferences. Recognizing and addressing these differences can significantly enhance user engagement, activation, and even drive enterprise sales. This guide will walk you through the process of creating personalized user experiences using Fulcrum's AI-powered dynamic segmentation, allowing you to connect with your users on a more meaningful level without extensive coding efforts.

Driving Impact Through Personalization

Web applications host users with varying degrees of familiarity and intent. Some are eager to activate the product, some are power users seeking advanced features, while others might be prime candidates for enterprise sales. The key lies in providing tailored experiences that cater to each user segment. This personalization can be achieved with Fulcrum's adaptive segmentation and impact assessment. Through this approach, you can effortlessly fine-tune user experiences, be it offering a free trial, guiding through onboarding, facilitating contact with the sales team, or promoting new feature adoption.

Steps to Creating Low-Code Personalized Experiences using Fulcrum

Step 1: Select Your Targeted Segment

1. Navigate to Fulcrum's Segment List page within your dashboard.
2. Identify the specific user segment for which you want to create a personalized product experience. This could be users on a Free Plan, those who've previously engaged in a free trial, or any other distinct group.

Step 2: Generate the Code Snippet and API Key

1. Once you've selected the desired segment, Fulcrum will provide you with a code snippet.
2. Copy this code snippet as you'll need it to integrate the personalized experience into your application.
3. Retrieve your unique API key from your Fulcrum account settings.

Step 3: Integration into Your Application

1. In your application's codebase, identify the areas where you want to implement personalized experiences based on the selected segment.
2. Paste the previously copied code snippet into the relevant sections of your application code.
3. Ensure that you've integrated Fulcrum's API key into your codebase to enable the dynamic segmentation functionality.

Step 4: Embrace Personalization

1. With the code snippet in place, your application will automatically incorporate the dynamic segments you've set up.
2. Utilize these segments to craft targeted experiences that resonate with each user group's specific needs and goals.

Example Usage Scenarios for Personalization

1. 2nd Free Trial Offer

Target: Organizations on Free Plan who previously underwent a free trial but didn't explore premium features. Personalization: Automatically present a second free trial offer, emphasizing the unexplored premium features. This encourages users to engage more deeply with the product.

2. Enterprise Account Renewal Reminder

Target: Administrators within 90 days of their enterprise account renewal period. Personalization: Display a prominent banner to administrators notifying them of the upcoming renewal deadline. Provide essential information to facilitate a seamless renewal process.

Key Benefits

Effortless Personalization

Implement personalized experiences with minimal coding effort, thanks to Fulcrum's low-code approach.

Data-Driven Segmentation:

Leverage AI-driven dynamic segmentation to automatically categorize users based on behavior, engagement, and characteristics.

Enhanced User Engagement:

Deliver tailored content and features that resonate with users, boosting engagement, retention, and activation.

Optimized Sales Funnels:

Guide users through their journey, from free trials to enterprise sales, with relevant touchpoints along the way.

Real-time Adaptability:

Easily modify and refine personalized experiences based on evolving user behaviors and needs.

Fulcrum's low-code solution empowers product and growth teams to create impactful personalized user experiences. By understanding user segments and implementing tailored interactions, you can drive user engagement, foster activation, and optimize conversion paths. Embrace the power of AI-based automated dynamic segmentation and transform your web application's user experiences.