Data Ingestion

Bring Customer 360 Data together

Fulcrum allows you to bring customer 360 data in one place. This includes product behavior data (through tools like Amplitude), marketing automation data (e.g. Marketo, Iterable), CRM data (e.g. Salesforce) and account data through data warehouses (e.g. Snowflake, BigQuery).

Fulcrum automatically normalizes the data behind the scene and starts to predict key customer segments.

Supported data sources:

Ask us for documentation for integration with additional platforms including Marketo, Redshift etc.

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